We are B2B developer tooling - a premium AI advisory agent sold as a recurring
subscription with Guru Credits on top. In that vertical the honest model is RevShare: our customers stay
for years, and you should get paid for the whole time they stay. CPC and CPM belong to media and
publisher verticals; we only run them for partners we have negotiated with directly.
RevShare - our default
A share of what the customer actually pays.
You earn a percentage of every payment the customer makes. Default: 80% of the first payment and 60% of every recurring payment after that, for as long as they stay.
The right model for us. Subscriptions, high customer value, long retention - you get paid the whole time they stay, not once.
PPS - pay per sale
A fixed amount per paying customer.
One fixed payout the moment a referred visitor becomes a paying customer, no matter which plan they take.
Predictable and easy to forecast, but it pays the same for an Apprentice seat as for an Enterprise contract. Available on request.
CPL - pay per lead
A fixed amount per verified signup.
You get paid for a qualified signup, before any money changes hands. Every lead is reviewed before it counts.
Only for vetted partners. Paying before revenue invites low-quality traffic, so we open it case by case.
CPC - pay per click
A fixed amount per visitor you send.
You get paid per click through your link, regardless of what the visitor does next.
Standard in media buying and display. Rare in B2B SaaS because click quality varies wildly - pre-negotiated media partners only.
CPM - pay per thousand impressions
A fixed amount per 1,000 ad views.
You get paid for showing our creative, not for what it produces.
A publisher and display-advertising model. It does not fit a conversion-driven product, so it is reserved for negotiated placements.
Every affiliate can be put on a different model and different rates than the defaults. Ask, and tell us why.